Privacy Policy
Effective Date: November 2025
Taste Beverages Limited (“we”, “us”, or “our”) is committed to protecting the privacy and security of your personal data. This Privacy Policy describes how we collect, use, and process your personal data when you use our website, www.taste-beverages.co.uk, and interact with our services.
1. Important Information and Who We Are
Purpose of this Privacy Policy: This policy gives you information on how Taste Beverages Limited collects and processes your personal data through your use of this website, including any data you may provide when you sign up for a newsletter, purchase a product, or contact us with an enquiry.
Contact Details:
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Full name of legal entity: Taste Beverages Limited
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Email address: orders@taste-beverages.co.uk
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Postal address: Taste Beverages Limited, P.O. Box 352, Leyland. PR25 9DU
2. The Data We Collect About You
We may collect, use, store, and transfer different kinds of personal data about you, which we have grouped together as follows:
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Identity Data: Includes first name, last name, and title.
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Contact Data: Includes billing address, delivery address, email address, and telephone numbers.1
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Transaction Data: Includes details about payments to and from you and other details of products and services you have purchas2ed from us.3
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Technical Data: Includes internet protocol (IP) address, your login data, browser type and version, time zone setting, location, and 4operating system.
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Usage Data: Includes information about how you use our website, products, and services (e.g., pages viewed, time spent on site).
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Marketing and Communications Data: Includes your preferences in receiving marketing from us and your communication preferences.
3. How Your Personal Data is Collected
We use different methods to collect data from and about you, including through:
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Direct interactions: You may give us your Identity, Contact, and Transaction Data by filling in forms or corresponding with us by post, phone, email, or otherwise. This includes data you provide when you:
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Inquire about our products or services.
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Place an order for products or services.
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Request marketing materials.
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Automated technologies or interactions: As you interact with our website, we may automatically collect Technical and Usage Data using cookies, server logs, and other similar technologies. Please refer to our separate Cookie Policy [Note: you should create a separate policy or section for cookies] for more details.
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Third parties or publicly available sources: We may receive personal data about you from various third parties, such as analytics providers (like Google), search information providers, and technical or payment services.
4. How We Use Your Personal Data
We will only use your personal data when the law allows us to. Under the UK GDPR, we rely on the following legal bases:
| Purpose/Activity | Type of Data | Lawful Basis for Processing (UK GDPR) |
| To process and deliver your order, including managing payments, fees, and delivery. | Identity, Contact, Transaction | Performance of a contract with you. |
| To manage our relationship with you, including notifying you about changes to our terms or policy. | Identity, Contact, Marketing and Communications | Necessary to comply with a legal obligation and/or performance of a contract with you. |
| To send you direct marketing communications about similar products and services. | Identity, Contact, Marketing and Communications | Necessary for our legitimate interests (growing our business) or based on your explicit consent. |
| To administer and protect our business and this website (including troubleshooting, data analysis, testing, system maintenance, support, and hosting of data). | Technical, Identity, Contact | Necessary for our legitimate interests (for running our business, network security) and necessary to comply with a legal obligation. |
| To use data analytics to improve our website, products/services, marketing, and user experience. | Technical, Usage | Necessary for our legitimate interests (to define customer types and keep our website updated). |
5. Disclosure of Your Personal Data
We may share your personal data with the parties set out below for the purposes described in Section 4:
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External Third Parties: Service providers acting as processors based in the UK or European Economic Area (EEA) who provide IT, system administration, payment processing, and delivery services.
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Professional Advisers: Lawyers, bankers, auditors, and insurers who provide professional consultancy services.
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Regulators and Authorities: HM Revenue & Customs, regulators, and other authorities based in the UK who require reporting of processing activities in certain circumstances.
6. Your Legal Rights (UK GDPR)
Under certain circumstances, you have rights under data protection laws in relation to your personal data, which include:
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The right to be informed: The right to be provided with clear, transparent, and easily understandable information about how we use your data.
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The right of access: The right to obtain a copy of the personal data we hold about you.
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The right to rectification: The right to have your personal data corrected if it is inaccurate or incomplete.
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The right to erasure (the ‘Right to be forgotten’): The right to request that we delete or remove personal data where there is no compelling reason for its continued processing.
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The right to restrict processing: The right to ‘block’ or suppress further use of your personal data in certain circumstances.
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The right to data portability: The right to receive your personal data in a structured, commonly used, and machine-readable format and to transfer that data to a third party.
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The right to object to processing: The right to object to processing based on legitimate interests or direct marketing.
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The right to withdraw consent: Where we rely on consent as the legal basis for processing, you have the right to withdraw that consent at any time.
If you wish to exercise any of these rights, please contact us using the details provided in Section 1. You also have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK supervisory authority for data protection issues (www.ico.org.uk).
